FIND YOUR PERFECT DOMAIN NAME. On a basic level, domain names are important because the Internet’s addressing scheme is not very effective without them.
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When you go through the exploration for domain names, you should take your time. Make sure that your choice of a domain is perfect for what you want it to represent. Keep in mind that new domains are registered within a few seconds. The competition is fierce, and this is exactly why you have to be creative if you want your business to be a success. The catchier your domain name – the better chances for it to become popular quickly. Stick to something short that could be easily spelled and memorised by your potential customers.
We advise that if you are sure about the domain name you wish to register – just do it right away! Even if you don’t yet have all the content you need for a website, once you register your perfect domain, you will be more motivated to continue with the project that’s on your mind.
Add credibility to your business.
Having your own domain name makes your company look professional.
Having your own domain name indicates you are part of the Digital Revolution, and it implies that you’re up to date on emerging technologies. having your own domain name might just put you ahead of your competitors.
Can attract walk-in business.
If you decide to register a domain name that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.
Builds your brand.
More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends.
Add mobility to your Internet presence.
Owning your own domain name lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don’t own your domain name, you’ll have to take a new URL, which will destroy the branding that you built up with your first address.